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It was a rarity for women to be in advertising sales in the 1960’s, but the South African born beauty Keaton had a knack for it. He offered her a job selling advertising for his fledgling magazine, and a business partnership was born. Guccione went to the show and was instantly taken with Keaton. The star’s manager contacted him, irate over the parody, and insisted that if he saw the talent of the show’s star, Kathy Keaton, he would never make fun of it again. In 1965 Guccione, who continued to use the art of parody he learned as a cartoonist, made a parody flyer of a West End burlesque show.
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All this did was give the magazine a LOT of free publicity, and soon it was difficult to keep on newsstand shelves due to demand. The politicians in the UK wanted to either ban it or educate people about the “Dangers of Pornography”. It was an immediate success and caused immediate controversy. Using the information gleaned from the Pin-up business Guccione launched the UK edition of Penthouse Magazine in 1965. The articles would be more cutting edge and controversial, the pictorials would feature more nudity and more suggestive poses than Playboy. It would take the Playboy business model but go further. He envisioned a magazine that would emulate playboy but have a very definite British slant. At the time they were living in the United Kingdom and Bob became fascinated with the American publication, Playboy. His first wife started a mail order business selling pin-up photographs. Early on he took jobs as a cartoonist to make ends meet and even spent some time managing a string of laundry mats. Bob was always interested in art and trained to be a painter. Robert Charles Joseph Edward Sabatini “Bob” Guccione, was born in Brooklyn, New York on December 17th 1930 to Italian-American parents Anthony and Nina. The collectible Penthouse Magazine issues offered by Doodle Dan’s Deals offer a chance to own a piece of a world that will never exist again. At the heart of it all was a very unique character who helmed this ship to the heights of worldwide publishing before seeing it dashed on the rocks of a changing market and extreme financial missteps. It’s a story that could only happen against the backdrop of the turbulent 1960’s, the sexual revolution of the 1970’s and the resultant backlash of the more puritanical 1980s. The Penthouse magazine story is a unique tail of rags to riches and back. You Can click on any image to view details)
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Not only that, but those who keep tallies on the escalating totals tell us that–at this point, anyway–the race is just too close to call.(Included is a view of Penthouse Playmates from 1969 to 2016 at the end. The reason given was “ In an unprecedented break with tradition, we are not presenting the 1985 Pet of the Year in this December issue (in case you haven’t yet noticed!) The reason? It’s simple–your votes for your favorite Pets have almost literally snowed us under, and our local mailmen are threatening to demand time and a half for their extra burden. 1980 -Penthouse Pet of the Year Isabella Ardigoġ981 – Penthouse Pet of the Year Danielle Deneuxġ982 – Penthouse Pet of the Year Corinne Alphenġ983 – Penthouse Pet of the Year Sheila Kennedyġ984 – Penthouse Pet of the Year Linda Kentonġ985 – Penthouse Pet of the Year No Pet of the Year Here is our guide to the era of big hair, New Wave, lots of blush, and Reagan / Falwell. It lead one reviewer to remark “She must have sold her breasts to Satan for ice skating skills”. Harding’s attempt to further her 15 minutes of infamy sold some videos but looked too shady to be real. It was later pointed out that the video was pieced together from several encounters as her male partner had a mustache that appeared and vanished several times and at one point the waterbed they are using mysteriously teleports across the room. Embattled figure skater Tonya Harding had a “Leaked” sex tape that was supposed to be from her wedding night. Their next sex tape escapade proved profitable but further hurt Guccione’s credibility. They did triumph when Pet Corrine Alphen landed a lead role in the John Landis film “Amazon Women on the Moon”, and again when they scooped the world with the leaked Pam Anderson / Tommy Lee sex tape. The worst missteps being dethroning the first African-American “Miss America” by publishing photos of her in the same issue where they featured a porn star “pet”, later discovered to be only 15 years old. It would top its rival Playboy’s sales to start the decade, but missteps would cripple the magazine’s image before the eighties were over.
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The 1980’s saw highs and lows for Penthouse magazine.